The five most common replies our cold outreach gets back from independent gym owners — "how is this different from me posting myself," "what's ROI in month 1," "do I own the content." Concrete answers below, with the math and the contract terms behind each one.
A solo owner typically ships 2–4 organic posts a month when there's no shoot day on the calendar. We run a 12-reel-a-month batch off one 5-minute class brief — class promos, trainer spotlights, transformation hooks, and ad-ready exports — so your posting cadence goes from "whenever the front desk has ten minutes" to a finished calendar on day one. The difference isn't a better camera; it's a production pipeline behind your schedule.
Hard math, not a vibe: at $1K/mo, you break even at 1.5 new trial-to-member conversions over the $250–$350 avg LTV the gym vertical reports. Our reference account (Ironworks Gym) added 340 new members across a 6-week rollout of weekly class-promo reels — that is the ceiling, not the floor, but even a conservative 6-trial/mo lift clears the subscription in week one. We share the per-reel performance recap on day 30 so you can see the actual cost-per-trial your market produced.
Yes — full buyout, on every reel, from the first month. You own the masters, you own the captions, you own the ad-ready exports. Drop them into your own Meta ad account, your own TikTok ads manager, your own YouTube channel — or run them as paid placements in month three once you've seen the organic baseline. There is no licensing carve-out, no watermarked draft tier, no "premium export" upsell.
No shoot day, no half-day off the schedule. Each trainer gets a 60-second daily capture checklist — one class shot, one form shot, one result shot — captured between sessions on their phone. We combine that raw material with stock motion and AI-assisted footage in post, then ship a finished reel. Your trainers stay on the floor; we hand back a posting calendar they never have to think about.
Month-to-month, no lock-in. The self-serve Stripe checkout lets you cancel from inside your billing portal — no email-back-to-ops, no "talk to your account manager" gate. If you cancel after month one, you keep every reel we shipped you (full buyout, remember) and your posting calendar stays intact for whatever scheduler you switch to. The annual prepay tier is the only contract term beyond monthly — and even that refunds unused months on a prorated basis.
From 12 reels targeting their 5 AM HIIT class and evening spin schedule.
Taco reel series went regional. Weekend covers up 38% within 6 weeks of launch.
Buyers came in cold off TikTok — no open house, no ad spend. Closed in 6 weeks.
Start anytime. Cancel anytime. No lock-in.
Month-to-month · Cancel anytime · First reels in 5 days
Pay once. Lock your priority production slot for 12 months.
One payment · 12 months of content · Priority queue
Want the full unit-by-unit breakdown? → See the /pricing page
Video content for gym owners, fully done for you. One 5-minute class brief becomes a batch of ad-ready reels — hooks that stop the scroll, captions that survive Meta and TikTok ad review, and exports ready for paid placement. First reels in five days.